If the response to your eBook release has been a bit of a disappointment, you are not alone. This is the situation for a lot of writers who have seen their dreams of an eBook bestseller turn into a damp squib. There are many reasons for why an eBook can flop but below are just some of the most likely ones. It can all be very disheartening and if you are not fully committed to the writing life you may decide that the time has come to hang up your towel. If you are made of sterner stuff though, you will want to learn from this current failure.
The Reasons Why Your eBook Flopped
There are many reasons for why an eBook can flop but here are just some of the most likely ones:
- You failed to promote your eBook effectively. This is the number one reason why people fail to find success with their published work. There is no point in just releasing a book and then hoping that readers will find it; promotion is key. There are many successful writers who claim that you need to start marketing your book even before you have written it. This can involve such things as setting up a website or blog around the forthcoming book. This way you will build up excitement so that when it is released people will be ready to buy it. It is advisable that you use every means of book promotion at your disposal.
- The title of your book is a poor choice. The title of your eBook is important. This is because it is not only a hook for the reader but it will also determine how you perform in search engines. If you want to do well selling in an online bookstore like Amazon you will need a title with key words. If the name of your book is too obscure then it will be hard for buyers to come across it. Of course, if you are an established writer who already has a large following this will be less important.
- The cover of your book looks amateurish. There is the saying that you should never judge a book by its cover, but the fact is that people do. If the cover of your book looks amateurish then it will turn a lot of people off. People are more likely to buy a badly written book with a nice cover than a well written book with a badly designed cover. If you can afford it then you are best advised to pay money for a professional cover.
- Your book has not been edited correctly. If there is any spelling or grammar mistakes in your eBook it will turn people off. Some of these individuals will be so annoyed that they give you a bad review – this can destroy your chances of sales success. Pay a professional to edit your book and don’t publish something if it could contain any mistakes.