Our Press Release Service
Carman Online Content Publishing is pleased to offer our customers a professional press release service designed to give you maximum exposure for your company in a relevant way. When you elect to use this service we will write quality press releases for you, according to your guidelines, that you can then submit to the outlets of your choice.
Our press releases are intelligently written, informative, and perfectly suited to the information age and Internet marketing. We are professionals not satisfied with simply throwing some text on the page and calling it a press release; rather, we make the effort to put together the best possible presentation that will show your business in the most positive light. If you’d like pricing information or a few samples to look at please contact us at your earliest convenience.
Power of the Press Release
Successful business owners know to take every opportunity possible to reach customers with news and information about their companies. In the old days, when communities were small and close-knit, and businesses depended on a local customer base for the majority of their income, people would learn of new products and services simply by spending a few minutes talking with the proprietor during a daily or weekly visit. One customer would tell another until the news of what was happening was all over town. But with today’s global economy that model is no longer viable.
The internet age and the global economy have been viewed by some as damaging to business. But they don’t need to be so. Rather, both can be advantageous to business if you know how to harness the opportunities available in the modern marketplace. One of those opportunities, which is increasingly beneficial, is the press release. Here is a tool that provides all the benefits of the old “over-the-counter” discussion but with the ability to reach far more people.
Purpose of the Press Release
Like any opportunity, the press release will only be as effective as its purpose and content. The purpose of any press release should be to inform customers, both current and future, of new developments and changes that will be beneficial to them. As such, the press release is not merely an advertisement. Businesses that use press releases solely for advertisement purposes are only doing themselves a disservice in conditioning their customers not to take them seriously.
A professional press release should convey one of the following messages:
- a change in ownership/management and how it benefits customers
- significant personnel changes
- a new product or service being added to the current line
- a change of physical address or the addition of new offices/space
- intra-company consolidations (if those consolidations directly benefit customers)
- acquisitions of other similar businesses
- other important developments directly related to customer satisfaction
Structure of the Press Release
Since the purpose of the press release is to keep customers up to date on happenings within the company, it should be structured in an easy-to-read yet informative way. Sentences should be factual in nature, though they can also be somewhat promotional if the topic at hand requires it. Press releases should never be filled with hype, unsubstantiated claims, and over-the-top sales pitches.
For a clear understanding of how a press release should be structured, simply consider the word “press” in relation to news journalism. A press release should be to the business world what hard news is to the journalism world; it’s not supposed to be the business equivalent of the tabloid.
There are certainly more elements involved in the press release than we’ve listed here, but as you can see, effective press releases are not something just anyone can throw together with a few minutes of spare time. At Carman Online Content Publishing our expert writers are well-versed in writing professional and effective press releases. Let us show you the power of the press release and how it can substantially benefit your business.
For more information on our press release service, please contact us by clicking here.
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