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Google Buys Trojan Horse…

Google Buys Trojan Horse…

Remember the tale of the Trojan Horse, the story of the stratagem that allowed the Greeks to enter the city of Troy? Metaphorically, the term ‘Trojan Horse’ has come to mean a trick or strategy that allows the enemy into a securely protected space, and this is the approach Google has taken to fi ...
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Will Social Media Sites Become Celeb-Free Zones?

Will Social Media Sites Become Celeb-Free Zones?

One of the great things that social media has given us, Twitter especially, is the chance to interact with our favourite celebrities. Some of Twitter's earliest users were celebrities, with the likes of Stephen Fry, Bill Gates and even Barack Obama posting “tweets” before many of us even knew wh ...
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Shell’s ‘Online Assassination’ Demonstrates the Power of Social Media

Shell’s ‘Online Assassination’ Demonstrates the Power of Social Media

Let’s be honest, the big oil companies of the world are far from loved by the general public these days. Of course, us not liking them has little effect on how well these companies perform in terms of revenues with the likes of Shell and BP sitting firmly amongst the top earning corporations in th ...
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Would You Like To Be Paid For Sharing?

Would You Like To Be Paid For Sharing?

Have you ever wanted to generate revenue from your social media presence? Of course you have – we all have, right? We are all involved in social media in some way; granted, some more than others when it comes to updating Facebook statuses and telling the world about their day in 140 characters on ...
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Social Media’s Battle of the Sexes

Social Media’s Battle of the Sexes

Since the dawn of time, men and women have been compared. Driving, cooking, fashion, maturity – the comparisons exist in every part of life. I guess it will come as no surprise then to see that male is once again being matched against female in social media. A study into how men and women use soci ...
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Happy Birthday Google Plus!

Happy Birthday Google Plus!

Thursday 28 June 2012 marked the one year anniversary of Google+, the internet giant’s ‘non-network’ social network. As we well know, a year in the world of social media is a long time; just look at how Twitter and Facebook have grown with each passing year. So how well has Google+ done in the ...
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The Social Media Olympics

The Social Media Olympics

In case you didn’t know, the Olympics are coming to the UK this year. That’s right although the build-up may have been somewhat low key; the 2012 games are to be held in London from 27 July until 12 August 2012. Who am I kidding? They’ve been everywhere; switch on the television, tune in to th ...
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