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Weekly Happenings in the Content Publishing World – W/E 14/06/2013

Categories Weekly Happenings

Here are this week's offerings from across the web of all things related to the content publishing world. I WAS THE ENEMY: ON WRITING FOR AN ENTERTAINMENT TABLOIDI spent the past several months working for the entertainment department of one of the most widely read news websites in the wo ...

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Using Everyday Language in Copywriting

Categories Blog

Every day an army of copywriters sits in front of its collective computer screens finding new and creative ways to discuss a limited number of topics. Whether we're talking about business-to-business (B2B) or business-to-customer (B2C) copywriting, the issue is the same: how do you get your point ac ...

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Weekly Happenings in the Content Publishing World – W/E 7/06/2013

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Weekly Happenings in the Content Publishing World – W/E 7/06/2013

Categories Weekly Happenings

Here are this week's offerings from across the web of all things related to the content publishing world. Content marketing: why brands are becoming publishersThe big buzzword in the marketing world right now is 'content marketing'. 9 Tips on Becoming a More Creative and Productive W ...

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New MedeAnalytics White Paper Demonstrates Power of Medium

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New MedeAnalytics White Paper Demonstrates Power of Medium

Categories Blog

MedeAnalytics, a business intelligence firm focused on healthcare, just published a brand-new white paper entitled 'The Challenge Facing Clinical Commissioning Groups: Reducing Variation in Use of Resources'. It is an important white paper on many fronts, not the least of which is the fact that it h ...

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Social Media Habits Changing – Marketers Must Change With It

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Social Media Habits Changing – Marketers Must Change With It

Categories Blog

When social media first came onto the Internet scene, MySpace was the place to be. However, these days, having a MySpace account is practically irrelevant given the overwhelming appeal of social media sites like Facebook, Twitter, and Pinterest. But are the big boys beginning to fade themselves? Pos ...

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Newspapers Coming Around to Value of E-Books

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Newspapers Coming Around to Value of E-Books

Categories Blog

All across the developed world newspapers are fast becoming dinosaurs reserved only for older readers who still prefer that method for getting their news. Throughout the last 10 years, most of the world's prominent newspapers have been electing to include online editions in order to attract younger ...

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Webpage Content Requiring Faster Browsers

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Webpage Content Requiring Faster Browsers

Categories Blog

Conversion rates. They are the Holy Grail of web marketing in a world where lots of traffic to a given website does not necessarily translate into better sales numbers. Webmasters, marketers, and SEO experts now pursue conversion rates with all the zeal of football fans at the World Cup. And one of ...

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Fact – Google Does Count Links Embedded Into Press Releases!

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Fact – Google Does Count Links Embedded Into Press Releases!

Categories Blog

It has been a long-standing rule within the SEO community that links embedded in press releases should be avoided because they do not really help improve page ranking. In fact, Google's own Matt Cutts has gone on record multiple times as saying the world's most popular search engine pays no mind to ...

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Press Release Still an Important Part of Good Web PR

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Jan

Press Release Still an Important Part of Good Web PR